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Lohnt sich eine segmentspezifi...
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Journal of retailing and consumer services
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European Journal of Marketing
77
Journal of Consumer Marketing
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61
Tourism management : research, policies, practice
59
Journal of travel and tourism marketing
53
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International Marketing Review
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Marketing intelligence & planning
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International Journal of Contemporary Hospitality Management
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The service industries journal
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Discussion paper / Centre for Economic Policy Research
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International journal of electronic business
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1
Latent class modeling of
website
users' search patterns : implications for online market segmentation
Dias, José G.
;
Vermunt, Jeroen K.
- In:
Journal of retailing and consumer services
14
(
2007
)
6
,
pp. 359-368
Persistent link: https://www.econbiz.de/10003584751
Saved in:
2
Diversity and Web design
Moss, Gloria
- In:
Lessons on profiting from diversity
,
(pp. 21-64)
.
2012
Persistent link: https://www.econbiz.de/10009505497
Saved in:
3
A latent class segmentation analysis of airlines based on
website
evaluation
Díaz, Estrella
;
Martín-Consuegra, David
- In:
Journal of air transport management
55
(
2016
),
pp. 20-40
Persistent link: https://www.econbiz.de/10011547790
Saved in:
4
Segmenting online consumers using K-means cluster analysis
Jain, Neha
;
Ahuja, Vandana
- In:
International journal of logistics economics and …
6
(
2014/2017
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10011472330
Saved in:
5
A persuasive-based latent class segmentation analysis of luxury brand websites
Díaz, Estrella
;
Martín-Consuegra, David
;
Estelami, Hooman
- In:
Electronic commerce research
16
(
2016
)
3
,
pp. 401-424
Persistent link: https://www.econbiz.de/10011556572
Saved in:
6
Segmenting online shoppers : a study of consumers' web portal selection motivations for e-shopping
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, Chandan
- In:
Asian Academy of Management journal : AAMJ
21
(
2016
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10011664992
Saved in:
7
Clustering e-shoppers on the basis of shopping values and web characteristics
Prashar, Sanjeev
;
Tata, Sai Vijay
;
Parsad, Chandan
; …
- In:
Journal of global information management : an official …
27
(
2019
)
2
,
pp. 24-38
Persistent link: https://www.econbiz.de/10012017814
Saved in:
8
Are credit default swaps a sideshow? : evidence that information flows from equity to CDS markets
Hilscher, Jens
;
Pollet, Joshua M.
;
Wilson, Mungo
- In:
Journal of financial and quantitative analysis : JFQA
50
(
2015
)
3
,
pp. 543-567
Persistent link: https://www.econbiz.de/10011391417
Saved in:
9
Performing market segmentation : a performative perspective
Venter, Peet
;
Wright, Alex
;
Dibb, Sally
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 62-83
Persistent link: https://www.econbiz.de/10010511384
Saved in:
10
Integrating Kansei engineering with conjoint analysis to fulfil market segmentation and product customisation for digital cameras
Wang, Chih-hsuan
- In:
International journal of production research
53
(
2015
)
8
,
pp. 2427-2438
Persistent link: https://www.econbiz.de/10010514527
Saved in:
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