"Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect...

Introduction: wine and the politics of economic change -- The analytical challenge of economic change -- Exiting approaches to change in wine and beyond -- Studying structured contingency: institutions, fields and political work -- Shaping and negotiating a deep reform -- Diagnosis and...