In the European food sector private labels represent a relevant and increasing share of total sales. Thus,national brands need to adapt their marketing strategies to deal with this growing competition. Focusing on pricestrategies, recent theoretical papers conclude that private label development...

Purpose: Environmentally-friendly certifications have increased over the past decade within food supply chains. Although a large body of literature has explored the drivers leading firms to adopt such certifications, it has not closely examined the strategic motivations associated with their...

In this paper, we evaluate the role of market power by retailers within the supply chain of Parmigiano Reggiano and Grana Padano, the two most famous Italian quality cheeses. Market power is analysed in the context of an imperfect competition model of the supply chain, in which retailers are...