Dulleck, Uwe; Hackl, Franz; Weiss, Bernhard; … - 2008
dimensions of a product. We then test our procedure by analyzing the behavior of buyers from an Austrian price comparison site …. Although in such a market a consumer will typically search for the cheapest price for a given product, reliability and service … procedure: they select a shortlist of suppliers by using the price variable only; finally, they trade off reliability and price …