The aim of this research is to analyze the effect of wine routes and Designations of Origin (DOs) on the competitiveness of wineries belonging to the Valencian Community, given that, to the best of our knowledge, such relationships have not been analyzed in this wine region. To this end,...

"The book aims to serve as a guide for study, reflection, and critique to understand the new fields of study and research within Strategic Management. The book could shed light on the new currents and challenges of the discipline and is therefore a must-read for academics and managers who want...

Part I: Introduction -- Chapter 1. Wine tourism, innovation and sustainable winegrowing in cool climate regions: a longitudinal international comparative analysis Tim Baird, Michael Hall, Pavel Castka and Haywantee Ramkissoon -- Part II: Economic impact of wine tourism -- Chapter 2. Economic...