Schunk, Daniel; Betsch, Cornelia - Sonderforschungsbereich 504 "Rationalitätskonzepte, …; … - 2004
The curvature of utility functions varies between people. We suggest that there exists a relationship between the mode in which a person usually makes a decision and the curvature of the individual utility function. In a deliberate decision mode, a decision-maker tends to have a nearly linear...