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Online forum discussion-based forecasting of new product market performance
Mühlbacher, Hans; Füller, Johann; Huber, Lorraine - In: Marketing : ZFP ; journal of research and management 33 (2011) 3, pp. 221-234
Persistent link: https://www.econbiz.de/10009271596
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Co-creation in virtual worlds : the design of the user experience
Köhler, Thomas R.; Füller, Johann; Matzler, Kurt; … - In: Management information systems : mis quarterly 35 (2011) 3, pp. 773-788
Persistent link: https://www.econbiz.de/10009295670
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Open Innovation
Matzler, Kurt; Kohler, Thomas; Füller, Johann; Bailom, … - In: Das Wirtschaftsstudium : wisu ; Zeitschrift für … 38 (2009) 4, pp. 536-541
Persistent link: https://www.econbiz.de/10003829711
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Trendsuche mit Online-Spielen
Füller, Johann; Kohler, Thomas; Matzler, Kurt; … - In: Harvard-Business-Manager : das Wissen der Besten 30 (2008) 7, pp. 22-23
Persistent link: https://www.econbiz.de/10003722559
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Brand community members as a source of innovation
Füller, Johann; Matzler, Kurt; Eschle, Melanie - In: The journal of product innovation management : an … 25 (2008) 6, pp. 608-619
Persistent link: https://www.econbiz.de/10003761048
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Explaining voluntary citizen online participation using the concept of citizenship : an explanatory study on an open government platform
Kube, Mathias; Hilgers, Dennis; Koch, Giordano; … - In: Journal of business economics : JBE 85 (2015) 8, pp. 873-895
Persistent link: https://www.econbiz.de/10011382759
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"Ein Teilnehmer schlug vor, Haustiere zu beleuchten. Verrückt!"
Füller, Johann (interviewee) - In: Harvard-Business-Manager : das Wissen der Besten 43 (2021) 10, pp. 9
Persistent link: https://www.econbiz.de/10012626166
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Treading new ground in household sector innovation research : Scope, emergence, business implications, and diffusion
De Jong, Jeroen P. J.; Ben-Menahem, Shiko M.; Franke, … - In: Research policy : policy, management and economic … 50 (2021) 8, pp. 1-8
Persistent link: https://www.econbiz.de/10012698722
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User generated brands and their contribution to the diffusion of user innovations
Füller, Johann; Schroll, Roland; Hippel, Eric von - In: Research policy : policy, management and economic … 42 (2013) 6/7, pp. 1197-1209
Persistent link: https://www.econbiz.de/10010127814
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Personality, person-brand fit, and brand community : an investigation of individuals, brands, and brand communities
Matzler, Kurt; Pichler, Elisabeth A.; Füller, Johann; … - In: Journal of marketing management : MM 27 (2011) 9/10, pp. 874-890
Persistent link: https://www.econbiz.de/10009349582