Lu, Jye-Chyi; Tsao, Yu-Chung; Charoensiriwath, Chayakrit - In: Economic Modelling 28 (2011) 3, pp. 1256-1264
This research highlights the importance of service from manufacturers in the interactions between two competing manufacturers and their common retailer, facing end consumers who are sensitive to both retail price and manufacturer service. A game-theoretic framework is applied to obtain the...