Arfan Shahzad; Chin, Hon Keong; Altaf, Mohsin; Bajwa, … - In: Pakistan journal of commerce and social sciences 14 (2020) 1, pp. 1-33
This research focuses on SMEs' adoption of e-commerce and its impact to their performance in click-and-mortar andpure-play e-retailers in Malaysia. This research framework had been developed based onResource-Based View (RBV) and Unified Theory of Acceptance & Use of Technology (UTAUT). At the...