Banda, Lloyd George; Kassam, Zahra Zahir - In: Cogent business & management 10 (2023) 3, pp. 1-18
consumption in the United States (U.S.). Thus, the study used annual time series for data from 1990 to 2021. The study employed … household consumption in the U.S. For example, a one-unit improvement in e-commerce marketing results in a 0.72 per cent point … increase in real household consumption in the long run. Unemployment also depicted a rare positive relationship, and we …
