Poll respondents often attempt to present a positive image by overstating virtuous behaviors. We examine whether people account for this “socially desirable responding” (SDR) when drawing inferences from poll data. In an experiment, we incentivize “predictors” to guess others' choice...

Reindeer meat is a niche market due to the limited number of people participating in the market, however, in Alaska reindeer is commonly consumed. Reindeer is not available in stores and there is no formal market analysis to test feasibility or information for the benefit of a USDA facility. We...

People often attempt to present a positive image by overstating virtuous behaviors when responding to unincentivized "polls." We examine whether others account for this "socially desirable responding" (SDR) when drawing inferences from such unincentivized responses. In an experiment, we...