Kolouchová, Petra; Novák, Jiřrí - 2010
most popular model for cost of equity estimation is CAPM, which is followed by the heuristic build up model. In the case of … CAPM, risk premiums for unsystematic risks are often applied. Such premiums depend to large extent on expert's own … previous, survey-based research on the US and the Western European data. -- Business valuation ; cost of equity ; CAPM …