' (N = 200) characteristics related to their personal values, pro-environmental attitudes, wine habits, labeling attitudes … prices for water saving labeled wines. Additionally, wine consumption frequency, label trust and use as well as consumers … insights to policy makers and wine producers for product differentiation and for more efficiently targeting campaigns towards …

dealcoholization intensity information on the label. The analysis assumes dealcoholized wine is an imperfect substitute for traditional … wines. Dealcoholization level, price, and other wine attributes are simultaneously evaluated by drawing on choice …-modeling techniques. The results suggest that alcohol content of wine positively influences consumers' preferences and that …