The fashion industry is considered one of the most relevant industries worldwide. At the same time, however, it is … repeatedly accused of irresponsible behavior toward the environment and society. For fashion brands who identify Generation Z as … in Germany, the impact, a) attitude toward responsible fashion consumption and b) environmental concern were analyzed …

Purchase of NFT-Based Artworks -- Chapter 3. The Role of Consumer Innovation in Buying Fashion NFTs -- Chapter 4. The … Moderating Effect of Status-Consumption Orientation in a NFT-musical Setting -- Conclusions. … different contexts: art, music, and fashion. By exploring the key behavioral variables that underlie consumers’ intentions to …