Castellano, Sylvaine; Ivanova, Olga; Adnane, Maâlaoui; … - In: European Journal of Innovation Management 16 (2013) 4, pp. 385-404
Purpose – The purpose of this paper is to explain the emergence and existence of retro-industries. The paper proposes using a multidisciplinary approach to define the concept of retro-industries and to identify its specificities. Design/methodology/approach – Literature reviews in marketing...