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Online reviews are a powerful means of propagating the reputations of products, services, and even employers. However, existing research suggests that online reviews often suffer from selection bias – people with extreme opinions are more motivated to share them than people with moderate...
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Online reviews are a powerful means of propagating the reputations of products, services, and even employers. However, existing research suggests that online reviews often suffer from selection bias - people with extreme opinions are more motivated to share them than people with moderate...
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Towards Understanding Consumer Processing of Negative Word-of-Mouth Communication: The Roles of Opinion Agreement and Organizational ResponseChung Hun Lee School of Hospitality Management The Pennsylvania State UniversityandDavid Cranage School of Hospitality Management The Pennsylvania State...
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