This study proposes as a key cause of the high failure rates in the implementation of analytical projects for marketing decisions, the discrepancy in the information quality (DIQ) perceived between producers (information technology [IT]) and users (marketing) of knowledge. Given that the DIQ...

Organizations are increasingly introducing data science initiatives to support decision-making. However, the decision outcomes of data science initiatives are not always used or adopted by decision-makers, often due to uncertainty about the quality of data input. It is, therefore, not surprising...

It is beyond doubt that the exponential growth in available data will serve many purposes and will be provided for and to many users. To meet the wide range of needs, a business handling data system must meet different criteria. This paper provides an a both qualitative and quantitative...