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The effectiveness of long tail marketing on consumer behaviour towards online streaming channels : a thematic approach
Radhakrishnan, Greeshma
;
Ajayakumar, Rahul
;
Sandhya, G.
- In:
International journal of business innovation and …
32
(
2023
)
3
,
pp. 390-409
Persistent link: https://www.econbiz.de/10014439032
Saved in:
2
Evaluating the factors influencing consumers' willingness to buy plant-based meat alternatives
Madhu, Manish
;
Madhumitha, B.
;
Sandhya, G.
- In:
International journal of green economics : IJGE
17
(
2023
)
2
,
pp. 91-105
Persistent link: https://www.econbiz.de/10015064510
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