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"The book is aimed at providing up-to-date research on the emergence of inlfuencer marketing and metaverse technology, innovative applications of metaverse in influencer marketing, role and future of metaverse in influencer marketing. This book can provide more details about impact, application...
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China's digital economy has made amazing achievements, which brings deep impacts on enterprise innovation. Based on unbalance panel dataset covering more than two thousand manufacturing listed companies in A-stock market of China during the 2011 to 2018 period, this paper employs two-way fixed...
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Chapter 1. Plan: Strategic Management -- Chapter 2. Organization: Entrepreneurship -- Chapter 3. Leadership: Humanistic Management -- Chapter 4. Control: Information System -- Chapter 5. Innovation: Organizational Innovation Management -- Chapter 6. Learning Instructions for Management Case Samples.
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