Riscinto‐Kozub, Kristen; Childs, Nancy - In: International Journal of Wine Business Research 24 (2012) 4, pp. 287-301
identifying barriers to converting non‐visitors to visitors as well as the non‐visitors' interest and willingness to buy local …, trial, repeat, barriers, and image of local wines and wineries. The second phase consisted of a quantitative survey with … factors differ in attitudes, leisure preferences and identification of barriers to determine marketing approaches that would …