Harris, Lloyd C. - In: Journal of Marketing Practice: Applied Marketing Science 2 (1996) 4, pp. 36-52
Begins with a review and critical analysis of the literature surrounding the obstacles or barriers to the development … barriers, a diversity of academic opinion appears to prevail. Consequently, presents a preliminary framework for the study of … barriers, which revolves around the application of a broad definition of organizational culture to orientation inhibitors. Then …