Lee, Sunme; Cho, Yoon Cheong - 2015
, satisfaction, loyalty, and intention to use for both cases of B2C and P2P car-sharing. Study 1 examines the effects of the level of … utility related to the levels of satisfaction and loyalty to existing users and intentions to use and expected satisfaction to … satisfaction to potential users of P2P car-sharing. This study collected the data via online and offline survey and applied …