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This book gathers together some of the most up-to-date thinking in the growing field of innovation in services and more … particularly, in financial services. It explores the peculiarities of innovation in financial services firms and surrounding market … players, discusses the open nature of the innovation process, and analyses its success factors and its interplay with strategy …
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We study the interaction of customer capital and productivity through brand reallocation across firms. We develop a firm dynamics model with brands as transferable customer capital, heterogeneous firm productivity, and variable markups. We study the matching process between transferable brand...
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