can be sustained by reputation motives in spite of the inherent conflict of interests between sellers and buyers. In the … absence of “commitment” types, reputation motives are explained as a consequence of equilibrium interplay between the market …, reputation motives do not disappear even after the seller’s ability is revealed. This model is applied to examine the extent to …

I identify and explore the relationship between two views of brands and advertising, one emphasizing their role in …

industry. We compare the equilibrium levels of advertising under private and mixed duopoly competition, and show that the … connection between programme quality and advertising incentives is drastically different in each scenario. We also consider the …

effect of informative advertising. Using this approach, it is possible to analyse the welfare consequences of a technology … shock that reduces unit information costs, and to explain whether electronic junk mails or portal advertising will cause …