Traditionally, the production of video advertising has been – and still is – carried out by the creative services of … advertising agencies. But many argue that this process is too long and costly: one of the suggested solutions is to use … venue for these creative individuals to create for brands. This chapter argues that the video advertising industry is …

digital advertising (the “Interim Report”). As a starting point, we are very impressed by the quality of the Interim Report as … it correctly identifies the competition issues raised by digital advertising and accurately discusses the complex … mechanisms involved in digital advertising including real-time bidding (“RTB”). The CMA's analysis is very much in line with our …

Platforms and Digital Advertising”. This Market Study is welcome given the importance of digital advertising for online content … providers (which I will refer to as “publishers”), as well as the complexity and opacity of digital advertising markets. My … papers I have authored or co-authored on digital advertising, with a focus on online display advertising, and on the …

Taxation of advertising has been a recurring policy idea in recent U.S. tax reforms and around the globe. In this paper …

defining markets for the assessment of market power, and due to the lack of generally established economic theory for … a two-sided business model for online search consisting of both online-search service and search-based advertising, it …