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Consumer behavior : building marketing strategy
Hawkins, Del I.; Mothersbaugh, David L. - 2013 - 12th ed
Persistent link: https://www.econbiz.de/10009530032
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Dynamism inside the Mo Box : the credibility of market information as a key factor in market orientation
Yamashita, Yuko; Uehara, Wataru; Fukutomi, Gen; Sasaki, … - In: Hitotsubashi journal of commerce & management 46 (2012) 1, pp. 65-79
Persistent link: https://www.econbiz.de/10009716606
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Marketing strategy with reference to retention of its customers : a research based study
Pant, Lalit Kumar - In: Journal of world economic review 8 (2013) 2, pp. 213-220
Persistent link: https://www.econbiz.de/10010193884
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Preface to the special issue on GTORA 2012
Gowda, Muddappa Seetharama; Krishnamurthy, Nagarajan; … - In: International game theory review 15 (2013) 4, pp. 1-3
Persistent link: https://www.econbiz.de/10010250258
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The effect of survey participation on consumer behavior : the moderating role of marketing communication
Dong, Xiaojing; Janakiraman, Ramkumar; Xie, Ying - In: Marketing science : the marketing journal of the … 33 (2014) 4, pp. 567-585
Persistent link: https://www.econbiz.de/10010402540
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Preface: DGAA 2nd special issue on Mean Field Games
Bardi, Martino; Caines, Peter E.; Capuzzo Dolcetta, Italo - In: Dynamic games and applications : DGA 4 (2014) 2, pp. 107-109
Persistent link: https://www.econbiz.de/10010416231
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Are service marketing models really used in modern practice?
Kauppinen-Räisänen, Hannele; Grönroos, Christian - In: Journal of service management 26 (2015) 3, pp. 346-371
Persistent link: https://www.econbiz.de/10011388458
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How to use market research for profit
Fox, Willard M. - 1950
Persistent link: https://www.econbiz.de/10002913262
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Identifying market segments in consumer markets : variable selection and data interpretation
Tonks, David (contributor) - 2004
Persistent link: https://www.econbiz.de/10002099391
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Consumer behavior : building marketing strategy
Hawkins, Del I.; Mothersbaugh, David L.; Best, Roger J. - 2007 - 10th ed.
Persistent link: https://www.econbiz.de/10003082095