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Marketing : Einführung in Theorie und Praxis
Scharf, Andreas; Schubert, Bernd - 2001 - 3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001555237
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Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des Marketing
Meffert, Heribert (ed.) - 1999
Persistent link: https://www.econbiz.de/10001401240
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Editorial: qualitative research in business marketing management
Lindgreen, Adam; Di Benedetto, C. Anthony; Thornton, … - In: Industrial marketing management : the international … 98 (2021), pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
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Past, present, and future business-to-business marketing research
Lindgreen, Adam; Di Benedetto, C. Anthony; Geersbro, Jens; … - In: Industrial marketing management : the international … 69 (2018), pp. 1-4
Persistent link: https://www.econbiz.de/10011822263
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Allocating marketing resources
Gupta, Sunil; Steenburgh, Thomas J. - In: Marketing mix decisions : new perspectives and practices, (pp. 3-37). 2008
Persistent link: https://www.econbiz.de/10003769428
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Practical measurement of advertising impact : the IBM experience
Powers, Todd M.; Menon, Anil - In: Marketing mix decisions : new perspectives and practices, (pp. 77-109). 2008
Persistent link: https://www.econbiz.de/10003769434
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Optimal allocation of marketing mix resources : B2C and B2B case studies
Kumar, V. - In: Marketing mix decisions : new perspectives and practices, (pp. 113-153). 2008
Persistent link: https://www.econbiz.de/10003769437
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Strategic allocation of marketing resources : methods and insights
Shankar, Venkatesh - In: Marketing mix decisions : new perspectives and practices, (pp. 154-183). 2008
Persistent link: https://www.econbiz.de/10003769451
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The effects of transacation-specific investments in marketing channels: the moderating role of relational norms
Brown, James R.; Crosno, Jody L.; Dev, Chekitan S. - In: Journal of marketing theory and practice 17 (2009) 4, pp. 317-333
Persistent link: https://www.econbiz.de/10003897723
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Allocating marketing resources
Gupta, Sunil (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003722769