The rise of the platform economy has triggered the adoption of platform business models by large, established, and not-digitally born firms. While some anecdotal examples of the success or fail of platform-creation have been reported, it is still unclear how established firms strategizing for...

Although exploratory units constitute a structural mechanism that buffer rigidity and inertia from firms’ core businesses, tensions and challenges may arise when there is a changing strategy at the corporate level that misaligned with the initial purpose of the unit. In this paper, we explain...