Thomas, Howard; Cavatorti, Francesco; Fino, Alessandro - In: Symphonya. Emerging Issues in Management (2004) 2 Sport Management and Global Markets
The Premier Rugby League is made up of 12 professional clubs. Its mission is to promote professional rugby in England. In fulfilling this mission, it bases all activities on the League's founding principles: a 'large virtual family' with values such as moral integrity. This strong sense of...