This pitch research letter (PRL) applies the pitch template developed by Faff (2015, 2017) to an academic project on the impact of behavioral factors towards the adoption of mobile learning among higher education students in public and private universities of Pakistan. This template is helpful...

They have been called the MP3s of higher education, surpassing and improving on the technology of compact discs that is online learning, and the outdated cassette tape that is the traditional classroom. They are called Massive Open Online Courses and their advent and rising popularity have had a...