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All that glitters is not gold...
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Brand management
32
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Völckner, Franziska
95
Sattler, Henrik
40
Klein, Kristina
31
Bekk, Magdalena
10
Becker, Jan-Michael
9
Ringle, Christian M.
9
Melnyk, Valentyna
8
Spann, Martin
6
Spörrle, Matthias
6
Hofmann, Julian
5
Rühle, Alexander
5
Bruno, Pascal
4
Burmann, Christoph
4
Clement, Michel
4
Eppmann, René
4
Hennig-Thurau, Thorsten
4
Kaufmann, Gwen
4
Piehler, Rico
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Schade, Michael
4
Halaszovich, Tilo F.
3
Rai, Arun
3
Riediger, Claudia
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Schnittka, Oliver
3
Zatloukal, Grit
3
Dyk, Tim van
2
Farsky, Mario
2
Felser, Georg
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Fries, Anne
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Gensler, Sonja
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Granström, Nancy
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Hatje, Claudia
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Nitschke, Thomas
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Sarstedt, Marko
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Schwerdtfeger, Rouven Wulf
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Teichert, Thorsten
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Theysohn, Sven
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Victoria Villeda, Isabel
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Journal of business economics : JBE
8
Marketing : ZFP ; journal of research and management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Marketing letters : a journal of research in marketing
6
Die Betriebswirtschaft : DBW
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Essays on the effects of brand names and prices on consumer behavior
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Journal of the Academy of Marketing Science
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Marketing : journal of research and management
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2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Brand management ; Vol. 3
1
Die Zukunft der Führung
1
Diginomics Research Perspectives : The Role of Digitalization in Business and Society
1
Edition Marketing
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Essays on interfirm and intrafirm brand combinations
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Essays on the success factors of cause-related marketing
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Human resource management review
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International journal of electronic commerce : IJEC
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Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
1
Markenforschung : Analyse aktueller Ansätze in Wissenschaft und Praxis
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
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ECONIS (ZBW)
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OLC EcoSci
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RePEc
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1
Gameful experience in gamification : construction and validation of a gameful experience scale [GAMEX]
Eppmann, René
;
Bekk, Magdalena
;
Klein, Kristina
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 98-115
Persistent link: https://www.econbiz.de/10011920070
Saved in:
2
WTG (Way to Go)! : how to take gamification research in marketing to the next level
Eppmann, René
;
Klein, Kristina
;
Bekk, Magdalena
- In:
Marketing : ZFP ; journal of research and management
40
(
2018
)
4
,
pp. 44-52
Persistent link: https://www.econbiz.de/10011939684
Saved in:
3
Spielbasiertes Marketing : Marketing weiterdenken mit Spielen und Spieldesign
Klein, Kristina
;
Eppmann, René
- In:
Marketing Weiterdenken : Zukunftspfade für eine …
,
(pp. 487-507)
.
2020
Persistent link: https://www.econbiz.de/10012302419
Saved in:
4
What is not beautiful should match : how attractiveness similarity affects consumer responses to advertising
Bekk, Magdalena
;
Spörrle, Matthias
;
Völckner, Franziska
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 509-522
Persistent link: https://www.econbiz.de/10011780833
Saved in:
5
Effects of background music on evaluations of visual images
Klein, Kristina
;
Melnyk, Valentyna
;
Völckner, Franziska
- In:
Psychology & Marketing
38
(
2021
)
12
,
pp. 2240-2246
Persistent link: https://www.econbiz.de/10012633198
Saved in:
6
Dual effect-based market segmentation and price optimization
Theysohn, Sven
;
Klein, Kristina
;
Völckner, Franziska
; …
- In:
Journal of business research : JBR
66
(
2013
)
4
,
pp. 480-488
Persistent link: https://www.econbiz.de/10009724777
Saved in:
7
Dual effect-based market segmentation and price optimization
Theyson, Sven
;
Klein, Kristina
;
Spann, Martin
; …
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659912
Saved in:
8
Survival of the fittest : the impact of image-based country fit on global branding
Bruno, Pascal
;
Klein, Kristina
;
Sattler, Henrik
; …
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659914
Saved in:
9
Brand-country image (BCI) fit : a new metric to evaluate international branding strategies
Bruno, Pascal
;
Klein, Kristina
;
Sattler, Henrik
; …
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659921
Saved in:
10
The double-edged sword of foreign brand names for companies from emerging countries
Melnyk, Valentyna
;
Klein, Kristina
;
Völckner, Franziska
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659926
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