Tho Phuoc Vo; Mai Dong Tran; Thi Minh Chau Ly - In: Cogent business & management 9 (2022) 1, pp. 1-23
new product creativity dimensions of novelty and meaningfulness on consumers' purchase intention with the mediating roles … and a sample that included 221 respondents, the results indicate that novelty and meaningfulness do not affect consumers … hedonic value, while meaningfulness influences perceived utilitarian value which in turn, affects consumers' purchase …
