Huat Tay, Poh; Eng Ong, Seow - In: International Journal of Bank Marketing 12 (1994) 4, pp. 32-44
Introduces the Fuzzy Industry Maturity Grid as an extension of the Industry Maturity Grid for diagnosing an industry, to identify fast‐growing sectors and to map out growth strategies for sectors showing signs of maturity. By incorporating fuzzy set theory and aggregation models in decision...