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An Empirical Analysis of UK Credit Card Pricing

Amess, Kevin; Drake, Leigh; Knight, Helen - In: Review of Industrial Organization 37 (2010) 2, pp. 101-117

Persistent link: https://www.econbiz.de/10008776299

Price Setting and Price Adjustment in Some European Union Countries: Introduction to the Special Issue

Levy, Daniel; Smets, Frank - Volkswirtschaftliche Fakultät, … - 2010

This introductory essay briefly summarizes the eleven empirical studies of price setting and price adjustment that are included in this special issue. The studies, which use data from several European countries, were conducted as part of the European Central Bank’s Inflation Persistence Network.

Persistent link: https://www.econbiz.de/10008777363

An Industry Equilibrium Analysis of Downstream Vertical Integration

McGuire, Timothy W.; Staelin, Richard - In: Marketing Science 27 (2008) 1, pp. 115-130

This paper investigates the effect of product substitutability on Nash equilibrium distribution structures in a duopoly where each manufacturer distributes its goods through a single exclusive retailer, which may be either a franchised outlet or a factory store. Static linear demand and cost...

Persistent link: https://www.econbiz.de/10008787505

Raising Awareness and Signaling Quality to Uninformed Consumers: A Price-Advertising Model

Zhao, Hao - In: Marketing Science 19 (2000) 4, pp. 390-396

The objective of this paper is to investigate the firm's optimal advertising and pricing strategies when introducing a …

Persistent link: https://www.econbiz.de/10008787513

Defensive Marketing Strategies

Hauser, John R.; Shugan, Steven M. - In: Marketing Science 27 (2008) 1, pp. 88-110

This paper analyzes how a firm should adjust its marketing expenditures and its price to defend its position in an existing market from attack by a competitive new product. Our focus is to provide usable managerial recommendations on the strategy of response. In particular we show that if...

Persistent link: https://www.econbiz.de/10008787524

Manufacturer's Return Policies and Retail Competition

Padmanabhan, V.; Png, I. P. L. - In: Marketing Science 16 (1997) 1, pp. 81-94

Manufacturers' returns policies are a common feature in the distribution of many products. The obvious rationale for returns policies is insurance. Practitioners, not surprisingly, have a different perspective and view returns as a cost of doing business. In this paper, we study the strategic...

Persistent link: https://www.econbiz.de/10008787529

Reply to “Do Returns Policies Intensify Retail Competition?”

Padmanabhan, V.; Png, I. P. L. - In: Marketing Science 23 (2004) 4, pp. 614-618

Returns policies are common in many sectors of retail distribution. Padmanabhan and Png (1997) showed that with demand uncertainty, a returns policy could improve manufacturer profitability under certain conditions. Wang (2004) showed that returns policies do not change manufacturer...

Persistent link: https://www.econbiz.de/10008787532

Note—An Economic Rationale for Door Prizes

Young, Allan Richard - In: Marketing Science 8 (1989) 4, pp. 375-380

If buyers face transaction costs, a workable pricing scheme might require door prizes in addition to a per-unit price …

Persistent link: https://www.econbiz.de/10008787533

Modeling Response to Advertising and Pricing Changes for “V-8” Cocktail Vegetable Juice

Joseph O. Eastlack, Jr.; Rao, Ambar G. - In: Marketing Science 5 (1986) 3, pp. 245-259

This paper is based on a series of studies undertaken for “V-8” Cocktail Vegetable Juice over a five-year period. The studies were a consequence of management questions regarding the effectiveness of a new advertising campaign, the best media mix for this campaign and the apparent...

Persistent link: https://www.econbiz.de/10008787537

Pricing Decisions Under Demand Uncertainty: A Bayesian Mixture Model Approach

Kalyanam, Kirthi - In: Marketing Science 15 (1996) 3, pp. 207-221

demand functions and pricing/promotion decisions in “real” time. Commercial suppliers of marketing research like A. C …. Nielsen and IRI are embedding estimated demand functions in promotion planning and pricing tools for brand managers and … different forms could suggest different profit maximizing prices leaving it unclear as to what is the appropriate pricing action …

Persistent link: https://www.econbiz.de/10008787542