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Cases in international marketi...
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Internationales Marketing
13
International marketing
8
Vereinigte Staaten
8
Schweiz
5
Switzerland
5
Business history
4
Globalisierung
4
Globalization
4
Marketing management
4
Marketingmanagement
4
Multinationales Unternehmen
4
Transnational corporation
4
Unternehmensgeschichte
4
Welt
4
Werbung
4
World
4
Advertising
3
Consumer behaviour
3
Konsumentenverhalten
3
Social economy
3
Sozialwirtschaft
3
1902-2014
2
AO Foundation
2
Absatz
2
Betriebliche Wertschöpfung
2
Biotechnologie-Industrie
2
Biotechnology industry
2
Chirurgie
2
Coal mining
2
Consultancy services
2
DSM N.V.
2
Economics department
2
Entrepreneurship
2
Entrepreneurship approach
2
Fallstudiensammlung
2
Foundation
2
Kohlenbergbau
2
Marketingstrategie
2
Marktwerbung
2
Medical treatment
2
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11
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5
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Book / Working Paper
49
Article
28
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Aufsatz im Buch
6
Book section
6
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5
back-matter
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4
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1
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English
49
Undetermined
25
German
3
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Jeannet, Jean-Pierre
37
Borden, Neil H.
20
Gale, Christopher
12
Borden, Neil Hopper
11
Hennessey, Hubert D.
10
Dobson, Alexandra
4
Gillespie, Kate
3
Hennessey, Hubert David
3
McCann, W. Caleb
3
Gragg, Mabel Taylor
2
Hennessey, H. David
2
Marshall, Martin V.
2
Schreuder, Hein
2
Allen, Terry F.
1
Amstutz, Cornelia
1
Bauer, Raymond Augustine
1
Beach, E. F.
1
Bergmann, Heiko
1
Courtney, Alice E.
1
Dalrymple, Douglas J.
1
Edwards, Paul Kenneth
1
Farris, Paul
1
Govoni, Norman A. P.
1
Greyser, Stephen A.
1
Hennessey, H.David
1
Hensley, Harry Carlyle
1
Hovde, Howard T.
1
Jeannet, Anne-Marie
1
Kanter, Donald L.
1
Kelley, Stephen
1
Lacey, Brian
1
Landel, Robert
1
Lapidus, Richard S.
1
Liander, Bertil
1
Lovekin, Osgood Stevnes
1
Olver, James
1
Parsons, Leonard J.
1
Robinson, Joan
1
Starch, Daniel
1
Taylor, Malcolm Dean
1
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American association of Advertising Agencies
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INTERNATIONAL MARKETING CONGRESS <1970, KANSAS CITY>
1
Springer International Publishing
1
Study on the consumer judgment of advertising
1
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International Journal of Law and Management
5
Darden Case
3
Fulfillment im E-Business : Praxiskonzepte innovativer Unternehmen
3
Journal of marketing
3
Series / American Marketing Association
2
SpringerLink / Bücher
2
A Century of Marketing
1
Advertising management
1
Beyond traditional marketing : innovations in marketing practice
1
Bulletin / Farm Credit Administration, Cooperative Division
1
Business Research Studies
1
Business Ressearch Studies
1
Business policy : a management audit approach
1
Business research studies--
1
Cases on transformational entrepreneurship
1
Collected economic papers ; [Vol. 1]
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
ECCH Case
1
History of marketing thought ; Volume 2
1
IO-Management
1
Issues in American economic history : selected readings
1
Journal of global marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Managing complexity in global organizations
1
Marketing management and administrative action
1
Marketing management and the Indian economy
1
Multinational Corporations, Operations and finance
1
Publication of the Graduate School of Business Administration, George F. Baker Foundation, Harvard University, Vol 23. Nr 8
1
Publication of the Graduate School of Business Administration, Vol 25
1
Publication of the Graduate school of business administration, Harvard university
1
RAE - Revista de Administração de Empresas
1
Science in marketing
1
Spring Conference / Abstracts of papers
1
Springer eBook Collection
1
The Canadian journal of economics and political science : the journal of the Canadian Political Science Association
1
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ECONIS (ZBW)
52
USB Cologne (EcoSocSci)
17
Other ZBW resources
5
OLC EcoSci
2
RePEc
1
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1
Daniel Starch
Borden, Neil H.
-
2008
Persistent link: https://www.econbiz.de/10003644023
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2
Cases in international marketing
Gale, Christopher
;
Borden, Neil H.
;
Jeannet, Jean-Pierre
-
1986
Persistent link: https://www.econbiz.de/10004173251
Saved in:
3
The concept of the marketing mix
Borden, Neil H.
- In:
Science in marketing
,
(pp. 386-397)
.
1965
Persistent link: https://www.econbiz.de/10003498429
Saved in:
4
Advertising in our economy
Borden, Neil H.
-
1978
-
Reprint
Persistent link: https://www.econbiz.de/10001937537
Saved in:
5
The economic effects of advertising
Borden, Neil H.
- In:
Issues in American economic history : selected readings
,
(pp. 425-433)
.
1964
Persistent link: https://www.econbiz.de/10001937571
Saved in:
6
Findings of the Harvard study on the economic effects of advertising
Borden, Neil H.
- In:
Journal of marketing
6
(
1941/42
)
4,2
,
pp. 879-99
Persistent link: https://www.econbiz.de/10001937575
Saved in:
7
Daniel Starch
Borden, Neil H.
- In:
Journal of marketing
21
(
1957
)
3
,
pp. 265-267
Persistent link: https://www.econbiz.de/10001937583
Saved in:
8
Acceptance of new food products by supermarkets
Borden, Neil H.
-
1968
Persistent link: https://www.econbiz.de/10004337082
Saved in:
9
Advertising in our economy
Borden, Neil H.
-
1978
-
Reprint
Persistent link: https://www.econbiz.de/10004794764
Saved in:
10
Merchandise testing as a guide to consumer buying
Gragg, Mabel Taylor
-
1938
Persistent link: https://www.econbiz.de/10002522461
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