Purpose: This paper examines reasons of pragmatic functions' misinterpretation of three types of Facebook hashtags: long, short and multiple mixed hashtags. Design/methodology/approach: Focus group interviews of 15 English language learners, who are also active users of Facebook and hashtags,...

The current study looks at the relationships in the Pakistani smartphone market between brand experience, brand love, and brand loyalty. In addition, we also study brand trust's moderating effect. The data was collected from 300 Pakistani smartphone users. Structural equation modelling (SEM) and...

Purpose: This paper is about the effect of human capital on foreign direct investment (FDI). The purpose of this paper is to find out if developing countries with high levels of human capital (educated people and well-trained labour force) are more successful in attracting FDI. The underlying...

The overall objective was to elicit and sustain meaningful participation by the community in the management of schools. This could only be possible if the interface was integrated with local institutions. For this reason, School Management Committees in approximately half of the sample villages...

The basic purpose of this paper was to know the effect of shelf space arrangements of products on purchase decisions of customers. A sample of 100 respondents has been selected through convenient sampling technique from Lahore, Pakistan. Analysis was done through structured feedback analysis....