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Marketing strategies of MNCs from emerging markets
Mellahi, Kamel (contributor) - 2010
Persistent link: https://www.econbiz.de/10003987948
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Marketing strategies of MNCs from emerging markets ; [I]
Mellahi, Kamel (contributor) - 2010
Persistent link: https://www.econbiz.de/10003987962
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Marketing strategies of MNCs from emerging markets ; Pt. 2
Mellahi, Kamel (contributor) - 2010
Persistent link: https://www.econbiz.de/10003987964
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Spillover effects of marketing expertise on market performance of domestic firms and MNEs in emerging markets
Lou, Qiang Steven; Pattnaik, Chinmay; Shi, Mengze - In: Management decision : MD 54 (2016) 1, pp. 107-129
Persistent link: https://www.econbiz.de/10011459162
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Exporters moving toward emerging markets : a resource-based approach
Bortoluzzi, Guido; Chiarvesio, Maria; Di Maria, Eleonora; … - In: International marketing review 31 (2014) 5, pp. 506-525
Persistent link: https://www.econbiz.de/10010415263
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The influence of institutional forces on international joint ventures' foreign parents' opportunism and relationship extendedness
Chang, Jeanine; Bai, Xuan; Li, Julie Juan - In: Journal of international marketing 23 (2015) 2, pp. 73-93
Persistent link: https://www.econbiz.de/10011292295
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Are born global firms really a "new breed" of exporters? : empirical evidence from an emerging market
Moen, Øystein; Mohammad Falahat; Lee, Yan Yin - In: Journal of international entrepreneurship 20 (2022) 1, pp. 157-193
Persistent link: https://www.econbiz.de/10013190639
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Market orientation, embeddedness and the autonomy and performance of multinational subsidiaries in an emerging economy
Li, Xiaoying; Liu, Xiaming; Thomas, Howard - In: Management international review : mir ; journal of … 53 (2013) 6, pp. 869-897
Persistent link: https://www.econbiz.de/10010205961
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Innovation for and from emerging countries : a closer look at the antecedents of trickle-down and reverse innovation
Giannetti, Verdiana; Rubera, Gaia - In: Journal of the Academy of Marketing Science 48 (2020) 5, pp. 987-1008
Persistent link: https://www.econbiz.de/10012301297
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Launching reverse-innovated product from emerging markets to MNC's home market : a theoretical framework for MNC's decisions
Zhu, Fengxia; Zou, Shaoming; Xu, Hui - In: International business review : the official journal of … 26 (2017) 1, pp. 156-163
Persistent link: https://www.econbiz.de/10011628870