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Operations research techniques for management

Moskowitz, Herbert; Wright, Gordon P. - 1979

Persistent link: https://www.econbiz.de/10004614049

Modeling and testing structured markets : a nested logit approach

Kannan, P. K.; Wright, Gordon P. - 1990 - Rev

Persistent link: https://www.econbiz.de/10000797510

Testing for competitive submarkets

Kannan, P. K.; Wright, Gordon P.; Worobetz, N. D. - 1990 - Rev

Persistent link: https://www.econbiz.de/10000797511

Effectiveness of marketing promotions : an analysis using a nested logit model

Kannan, P. K.; Wright, Gordon P. - 1990

Persistent link: https://www.econbiz.de/10000797512

Optimization over Leontief substitution systems

Koehler, Gary J. (contributor); … - 1975

Persistent link: https://www.econbiz.de/10000581543

Brand choice dynamics of consumers over their life-time of purchasing in a product category

Heilman, Carrie Miriam - 1997

This study develops a probabilistic model of brand choice that captures dynamic preferences and loyalties of consumers over their life-time of purchasing in a product category (i.e., first ever purchase through to last ever purchase made in a product category). The model is motivated by our...

Persistent link: https://www.econbiz.de/10009430659