Akbari, Mahsa; Anilu, Saeed Bagheri; Bigdeli, Mostafa; … - In: Research in globalization 6 (2023), pp. 1-9
The extant paper aims to explore the effects of the COVID-19 pandemic on marketing activities. In this respect, the study adopted Structural Equation Modeling (SEM) using SPSS26 and Smart PLS-3 to analyze the descriptive survey that was distributed among 200 hotel managers. The findings revealed...