where the focus was to project their product as the best by in numerating its quality, the advertising world has shifted to … the fiercer competitive mode of showing my product is better than the other. This type of advertising known as comparative … advertising has made the advertising world not only to hire celebrities to sell the product but also to involve trade mark or in a …

The issue of legality of comparative advertising has given rise to numerous debates. The reason lies in the fact that …. In this research paper the Author had also focused upon legal regime relating to comparative advertising in India and … of comparative advertising in India the Author has taken International Law and Role of Judiciary to crave out the present …

Regarding trademarks, the EU and US regulate comparative advertising differently. One particular matter of significant … product as separate from the original. European firms, by contrast, face more obstacles concerning advertising statements …