Purpose: Innovation, including product, process, marketing, and organizational innovation within a firm, is considered … as one of essential component for surviving and growing. These innovation activities create value and competitive … advantages for successful organizations; therefore, understanding the organization's overall innovation is the first and foremost …

In practically oriented studies, innovation strategy is consistently iden- fied as a key success factor for innovation … performance as well as susta- able, overall firm performance. Empirical research has, in comparison to other aspects of innovation … there and concentrates on three central questions: What characterizes innovation strategy of companies …