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Consumer perceptions of product warranties and their implications for retail strategy
Wilkes, Robert E.; Wilcox, James B. - In: Journal of business research : JBR 4 (1976) 1, pp. 35-43
Persistent link: https://www.econbiz.de/10003001132
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Product and promotion adaptions in lesserdeveloped countries
Hill, John Stuart - 1980
Persistent link: https://www.econbiz.de/10002843179
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An exploratory study of 'corporate venturing' : a new product innovation strategy used by some major corporations
Hippel, Eric Arthur von - 1973
Persistent link: https://www.econbiz.de/10002846971
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Verbindung von Erzeugnisentwicklung und Marktarbeit
Hoffmann, Ute - In: Wirtschaftswissenschaft 33 (1985) 2, pp. 189-203
Persistent link: https://www.econbiz.de/10002854067
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The life cycle model as a method for marketing strategy research
Stenberg, Esa - In: The Turku School of Economics : studies and research …, (pp. 127-132). 1978
Persistent link: https://www.econbiz.de/10002854578
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The product life cycle, U. S. export and international investment
Stobaugh, Robert B. - 1968
Persistent link: https://www.econbiz.de/10002865499
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Planning profitable new product strategies
Taylor, James W. - 1982
Persistent link: https://www.econbiz.de/10002912193
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Product life cycle as a determinant of global marketing strategies
Torre jr., Jose R. de la - In: Atlanta economic review : a publ. for managers & educators 25 (1975) 5, pp. 9-14
Persistent link: https://www.econbiz.de/10002922662
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Die marketingorientierte Sicht von Produktinnovationen
Schnedlitz, Peter - In: Journal für Betriebswirtschaft : management review … 35 (1985) 1, pp. 24-33
Persistent link: https://www.econbiz.de/10002782810
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Marketing crisis and management : coping with disaster
Grevers, Lawrence H.; Ronkainen, Ilkka A. - In: Liiketaloudellinen aikakauskirja 32 (1983) 3, pp. 242-250
Persistent link: https://www.econbiz.de/10002523558