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Catching the long tail: competitive advantage through distribution strategy

Day, Jonathon; Ward, Liz; Choi, Suh‐hee; Zhao, Chen (Zara) - In: Journal of Hospitality and Tourism Technology 2 (2011) 3, pp. 204-215

Purpose – The purpose of this paper is to examine the demand curve for information on tourism destinations and accommodation. The current study compares the demand curves for this information to trends described by Chris Anderson as the “long tail”. Design/methodology/approach – The...

Persistent link: https://www.econbiz.de/10014873962

Influence of interactive thematic maps on tourist perceptions: a network analysis

Young Chung, Jin; Anuar, Faiz I.; Go, Hanyoung; … - In: Journal of Hospitality and Tourism Technology 2 (2011) 3, pp. 216-234

do (TTD) included in the interactive Heritage Trail map were more frequently bundled together in the saved trip plans … than TTDs included in other sections of the web site. Further analysis suggests that some additional non‐Heritage TTDs … could be included in the Heritage Trail map due to their perceptual proximity. Practical implications – The findings provide …

Persistent link: https://www.econbiz.de/10014873963

Improving hotel ratings by offering free Wi‐Fi

Bulchand‐Gidumal, Jacques; Melián‐González, Santiago - In: Journal of Hospitality and Tourism Technology 2 (2011) 3, pp. 235-245

Purpose – The purpose of this paper is to analyze whether offering free Wi‐Fi improves hotels' online ratings, which are considered a measure of customer satisfaction. Design/methodology/approach – Empirical research was conducted using the salient features of downloaded reviews (e.g....

Persistent link: https://www.econbiz.de/10014873964

Exploring the impacts of involvement and flow experiences in Second Life on people's travel intentions

Huang, Yu‐Chih; Backman, Sheila J.; Backman, Kenneth F. - In: Journal of Hospitality and Tourism Technology 3 (2012) 1, pp. 4-23

Life. The achievement of an engaging and pleasant experience in Second Life is influenced by three factors: the skills … customers. Furthermore, the findings indicated that flow experience mediated the association between involvement and people … more systematic research is needed to investigate the virtual experience and its effects on how travelers make decisions. …

Persistent link: https://www.econbiz.de/10014873965

A study of accepted pricing points for in‐room entertainment technology amenities by guests

Bilgihan, Anil - In: Journal of Hospitality and Tourism Technology 3 (2012) 1, pp. 24-31

Purpose – In‐room entertainment technology continues to evolve in the hotel industry. However, given the multitude of entertainment products available in the market place today, hoteliers have little clarity of guests' willingness to pay for those in‐room entertainment technology...

Persistent link: https://www.econbiz.de/10014873966

Effects of e‐servicescape on consumers' flow experiences

Lee, Seonjeong (Ally); Jeong, Miyoung - In: Journal of Hospitality and Tourism Technology 3 (2012) 1, pp. 47-59

Purpose – This paper aims to investigate the importance of e‐servicescape in the context of the lodging industry, based on the holistic perspective, by examining ambient, design, and social factors of the virtual environment. Employing the Stimulus‐Organism‐Response (S‐O‐R) model as...

Persistent link: https://www.econbiz.de/10014873968

Social network for the choice of tourist destination: attitude and behavioural intention

Di Pietro, Loredana; Di Virgilio, Francesca; Pantano, … - In: Journal of Hospitality and Tourism Technology 3 (2012) 1, pp. 60-76

enjoyment. In particular, 1,397 experience users have been involved. Findings – The main findings are related to the key role of …

Persistent link: https://www.econbiz.de/10014873969

Air the anger: investigating online complaints on luxury hotels

Ekiz, Erdogan; Khoo‐Lattimore, Catheryn; Memarzadeh, … - In: Journal of Hospitality and Tourism Technology 3 (2012) 2, pp. 96-106

Purpose – Given the importance of negative word of mouth and growing number of hotel customers who leave their complaints on the web, the purpose of this paper is to investigate the complaints posted by guests who have stayed at luxury hotels in Kuala Lumpur, Malaysia....

Persistent link: https://www.econbiz.de/10014873974

An analysis of the relationship between travel preferences and intentions to use registered traveler biometric systems in air travel

Morosan, Cristian - In: Journal of Hospitality and Tourism Technology 4 (2013) 1, pp. 23-39

reduce the dimensionality of 17 perceptions of air travel experience attributes. Further, a discriminant function analysis … their intentions to use RTBS. Specifically, the in‐flight service experience, the efficiency of the pre‐flight processing … air travel attributes and technologies designed to enhance the air service experience. …

Persistent link: https://www.econbiz.de/10014873981

Factors influencing customer acceptance of kiosks at quick service restaurants

Kim, Jungsun (Sunny); Christodoulidou, Natasa; Choo, … - In: Journal of Hospitality and Tourism Technology 4 (2013) 1, pp. 40-63

Purpose – This study aims to explore: the impact of customers' previous experience on their likelihood of using kiosks … motivation, intrinsic motivation) between customers' previous experience and their likelihood of using kiosks; and a moderating … effect of gender in the relationships among customers' previous experience, readiness, and likelihood of using kiosks. Design …

Persistent link: https://www.econbiz.de/10014873982