Intro -- A. Einleitung -- A.1. Ausgangslage und Problemhintergrund -- A.2. Forschungsstand zu Erfolgsfaktoren der Internationalisierung und Identifizierung einer Forschungslücke im Bereich des Exports wissensintensiver und unternehmensnaher Dienstleistungen junger Unternehmen -- A.3....

As domestic markets have become saturated, multinational corporations (MNC) are turning their attention to international markets to increase their market share, revenues and their profits. MNCs activities have become increasingly global in scope, whereby going abroad is crucial if they are to...

This paper investigates the state, barriers, challenges and perspective of implementing the export marketing in Kosovo through a number of case studies by using the methodology of target sample survey, which to some extent can make generalizations. Like many developing countries, Kosovo faces a...