Webb, Marion S.; Mayer, Kenneth R.; Pioche, Virginie - In: Journal of Marketing for Higher Education 9 (1997) 3, pp. 39-47
<title>ABSTRACT</title> Catalogs, application packages, and program materials from 106 business schools were analyzed to determine the degree of international coverage in business schools' curricula. The study found that 49% of the accredited schools and 33% of the non-accredited schools had international...
