Günther, Thomas; Kriegbaum-Kling, Catharina - In: Schmalenbach Business Review (sbr) 53 (2001) 4, pp. 263-294
In economies with a growing service sector, the importance of intangible assets like brands, customer relationships, and organizational capabilities is rapidly increasing, as is the importance of information and knowledge for the production of goods and services. New concepts in such areas as...