Describes a study which aimed to capture the candidates’ perceptions of a graduate employment interview, in particular how the interviewer’s manner and ability may affect interview outcomes. Eighty‐seven questionnaires were received from graduate candidates immediately after their...

First, this paper explores the many varied, and often confusing, definitions of relationship marketing, customer relationship management (CRM) and customer management (CM). Then it reports the results of a survey that examined the CM performance of 34 companies in the consumer banking, credit...