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FEATURE: INTERNATIONAL ADVERTISING - Cutting a path through the international media jungle - Media auditing: The new kid on the international block. You don't know the half of it
White, Stephen - In: ADMAP : for decisionmakers in advertising, marketing, … 34 (1999) 2, pp. 30-33
Persistent link: https://www.econbiz.de/10006782475
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MEDIA AGENCIES - Tall trees and picnic tables - Are you using a big media agency? Chances are. Do you like it? Maybe. Is there an alternative? Yes, and you may get more flexible, t...
White, Stephen; Dawson, Charles - In: ADMAP : for decisionmakers in advertising, marketing, … 41 (2006) 4, pp. 49-51
Persistent link: https://www.econbiz.de/10006747200
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MEDIA PLANNING - Media snakes, agency ladders - Media is a serious business. So here's a fun game to show how serious it can be.
White, Stephen; Dawson, Charles - In: ADMAP : for decisionmakers in advertising, marketing, … 39 (2004) 11, pp. 47-49
Persistent link: https://www.econbiz.de/10006753844
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RUSSIAN MEDIA - Russian media: Wild, or west? How do media work in this vast country? Here is a summary of the current situation and a look at what might happen next. Will Russian...
White, Stephen; Dawson, Charles - In: ADMAP : for decisionmakers in advertising, marketing, … 39 (2004) 8, pp. 40-42
Persistent link: https://www.econbiz.de/10006755089
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ADVERTISING CLUTTER - Clutter, clutter on the screen ... is this the way it's always been? What can advertisers do about clutter? Here are ten ways to put pressure on TV stations.
White, Stephen; Dawson, Charles - In: ADMAP : for decisionmakers in advertising, marketing, … 42 (2007) 4, pp. 43-45
Persistent link: https://www.econbiz.de/10007724550
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Canada: Setting Up in Business and Creating an Engaged Workforce
White, Stephen; Khan, Seima - In: Benefits & compensation international 42 (2013) 7, pp. 11-13
Persistent link: https://www.econbiz.de/10010091146
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MEDIA PLANNING - TV ad positioning: It's make or break - Stuck in fourth in an 8-spot TV break? Don't ever buy it: It's not worth the money. Pay for premium positions -- It pays.
White, Stephen; Dawson, Charles - In: ADMAP : for decisionmakers in advertising, marketing, … (2008), pp. 34-36
Persistent link: https://www.econbiz.de/10008081584
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TV BUYING - The enduring anachronisms of American TV selling - Is the TV Upfront due for its pension? Here's why it still survives, and why it should take a back seat anytime soon
White, Stephen; Dawson, Charles - In: ADMAP : for decisionmakers in advertising, marketing, … (2008), pp. 18-21
Persistent link: https://www.econbiz.de/10008044554
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MEDIA PLANNING - Frequency and recency: Keeping your customers close - Effective frequency rears its head again. How should media planners balance the need for repetition against t...
White, Stephen; Dawson, Charles - In: ADMAP : for decisionmakers in advertising, marketing, … 38 (2003) 7, pp. 41-43
Persistent link: https://www.econbiz.de/10006761493
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Enlargement and the New Outsiders
White, Stephen; McAllister, Ian; Light, Margot - In: Journal of Common Market Studies 40 (2002) 1, pp. 135-153
Persistent link: https://www.econbiz.de/10005667958