Kim, Junic; Min, Jihong - In: Journal of open innovation : technology, market, and … 5 (2019) 3/57, pp. 1-18
The platform business model is widely used because it is capable of various open innovation deliverables. However, it has a high probability of failure, caused by a variety of value streams that follow the two-sided market theory (each side has a distinct group of users). Therefore, extensive...