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Recently there has been an increased interest in using targeted advertising online: users are presented with advertisements that are a better match, based on their past browsing and search behavior and other available information (e.g., hobbies registered on a website). This technique, known as...
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Online communities provide a social sphere for people to share information and knowledge. While information sharing is becoming a ubiquitous online phenomenon, how to ensure information quality or induce quality content, however, remains a challenge due to the anonymity of commentators. This...
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We study reputations with imperfect audit and a reputation market. The main result shows the existence of a separating equilibrium in the reputation market, which contrasts with Tadelis [Tadelis, S., 2002, The market for reputations as an incentive mechanism, Journal of Political Economy 110(4),...
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